Info-key has attended the IAA 2019 trade fair as part of the joint NRW booth. As this lies a few weeks behind us now, we would like to share this retrospective with you.Our main objective was to use the trade fair as one more way to inform the automotive industry about the kinematics software ASOM (“Analysis, Synthesis and Optimization of Multi-bar linkages and mechanisms”) developed by us, and to highlight the fact that through it and its new features we can provide highly specialized solutions and solution strategies for the kinematic challenges in the automotive industry.
The working conditions were ideal for us to pursue our ambitious goals:
Being a part of the joint NRW booth, we could count on a very well organized, highly motivated and cheerful team in the ‘back office’. Even the advance work undertaken by the State of NRW in preparation for the IAA 2019 was already excellent and the exhausting exhibition days were made as pleasant as possible by perfect catering, a really good barista with excellent cappuccino and a great NRW evening event with very good live music.
Pictures (from top left to bottom right): We as part of the NRW booth; The perfect barista team; Cappuccino with attention to detail; The band for a good mood in the evening.
We were able to concentrate well on our objectives and had very constructive discussions with interested parties, potential new customers and existing customers.
Pictures (from left to right): A part of info-key – Our team at the booth; Pleasant visit from State Secretary Dammermann.
We and our discussion partners quickly noticed that the focus of the IAA 2019 was placed even more strongly than previously assumed on ‘e-mobility’ and ‘autonomous driving’. With our core know-how in ‘kinematics’, we were therefore, at least at first glance, a bit removed from the main topics.
However, the increasing demands, for example with regard to environmental protection, safety, ergonomics and accessibility, continue to apply without restriction, even to the body and interior component design of a new newly developed vehicle. It seems that E-mobility even creates completely new possibilities and freedoms (in the truest sense of the word, due to the increasingly reduced space requirements for the drive technology) in the design of moving components in vehicle construction (hatches, seats, hoods, spoilers, convertible roof systems and much more). When new ideas using these new freedoms need to be implemented, our core know-how comes into play again.
We are very pleased that the discussions with our customers and interested parties have given us an outlook for the time after the ‘transition’ in the automotive industry and that we are confident about the future of the automotive industry locations NRW, Germany and Europe. Our conclusion, in any case, is positive:
“While the days at the trade fair were a little exhausting, we now have a lot of new work cut out for us”. 😊